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Law Business > Team
Team
Law Business is a consulting firm that specializes exclusively in issues regarding the legal industry. We are advising law firms and lawyers since 2004.
For our refrences and client quotes please go to Clients & Quotes.
Overview:
Founder and Managing Partner of the company. Mr Gendlin has been working in the legal sector since 2004 and also has 5 years of experience in the following top companies:
- Wolf Theiss RA (Head Business Development & Marketing).
- DORDA RA (Head Business Development).
- UBS, Zurich (Project Head of Marketing).
- CREDIT SUISSE, Zurich (Head of Marketing within sector).
- PricewaterhouseCoopers, Vienna (Consultant Management Services).
Responsible for:
- Business Development & Sales.
- Coaching of law firm partners and lawyers.
- Digitalization of internal and external law firm processes.
- Law firm Rankings.
- Marketing & Communication.
- PR & Litigation PR.
Publikationen:
- Author of the world's first book on law firm rankings: " Compass Law Firm Rankings", published by C. H. BECK, MANZ, STÄMPFLI
- Guest article Recht.Extrajournal.Net: "The hour of legal tech, digital initiative and more tools"
- Interview with the German Lawyer Association / Committee Real Estate Law: „Don´t buy ‘Ranking Awards’“
- Commentary in “Die Presse”: How dubious Law Firm Rankings are damaging the Legal Industry
- How Big Do Marketing Budgets Need to Be? Alexander Gendlin in LTO.DE
- Guest article Recht.Extrajournal.Net: "Effectiveness and Approach of Litigation PR"
- Interview in Der Standard / Rechtsstandard: "Legal Tech, The Robo-Lawyer is on the way - not just yet"
- Interview LTO.DE: "Law firm rankings - 'It will work out somehow' is dangerous"
Overview:
Branch Executive Consultant of the Law Business Branch Bochum in Germany.
Studies of law at Heinrich-Heine-University Düsseldorf and several years of freelance editorial experience:
- Extensive experience as project manager for submissions to directories such as Chambers Global, IFLR or Legal 500.
- Proofreading, revision and authoring of specialised texts, press releases and search engine optimised content.
- Creation of expert articles for business law publications.
Responsible for:
- Law firm rankings & submissions
- PR & Litigation PR.
- Texting of marketing and communication texts for the legal sector.
Overview:
More than 25 years of experience in law firms in areas such as head of PR & Marketing, head of HR, Facility Management, Administration and Organization.
- CHSH Cerha Hempel Spiegelfeld Hlawati (Organization of various departments, Head of PR & Marketing).
- Kunz Schima Wallentin RA GmbH (Head of PR & Marketing, head of HR, Facility Management).
- Business Academy St. Gallen – Degree Business Administration.
- Course HR Management, HR Manager.
Responsible for:
- Support in founding and establishing a law firm.
- Establishing the organization and structure of a law firm.
- Events (internal and external).
- Relocation of a law firm.
- Acquisition / handling of mailings (e.g. sending of publications, Christmas cards etc).
Overview:
More than 10 years of experience as software developer for the implementation of digital solutions and webdevelopment.
- CTO for the development of several digitization tools for law firms and patent law firms.
- Software project manager in a large real estate company.
- Software developer for implementation of digital solutions.
- Outside the legal industry developer for e.g. Chanel, Hermes, Montblanc, Philips, Signify, Speakyfox.
Responsible for:
- Digitalization of internal and external law firm processes.
- Media and web design.
- Social media.
Overview:
Executive MBA at Stanford Business School, USA; Several management courses in the UK and USA with diploma. Long-term management activities in 10 different countries, such as South Africa, England, Japan, Switzerland, Germany, USA, Hong Kong, France, Belgium and Austria. Of these, the most important were:
- General Honeywell Austria, Vienna.
- Vice President of Honeywell Europe, head of the UK Industry Automation, Brussels.
- President of the Asia Pacific Honeywell region, Hong Kong.
- Executive Vice President Lhoist Minerals, Limelette, Belgium.
- President of the Region Europe, Middle East and Africa – Case Corp., Paris.
- President of the division and agricultural machinery worldwide – Case Corp., Chicago.
- CEO of Central and Eastern Europe Omya Minerals, Oftringen, Switzerland region.
- General Manager Group Gernot Langes Swarovski, Wattens; interim management.
- Managing Hirsch Servo Group, Mechanical Engineering, Carinthia; Restructuring / interim management.
- Speaker at numerous management seminars and business events.
- As part of the management activity board in several companies worldwide.
Responsible for:
- Business models.
- Business development.
- Process management.
- Financial Management (Liquidity Forecast).
- Seminars.
Overview:
More than 20 years of experience as a management consultant / auditor, management of national and international reorganisations, working capital management and cost optimization projects with market leaders in consulting and financial sector:
- Partner and Co-Founder at www.tjp.at.
- Founder winningsbusinessmodels.com.
- KPMG Financial Advisory Services GmbH (Senior Manager).
- PricewaterhouseCoopers (Head of Financial Effectiveness & Segment Leader for Industrial Products).
- IBM Global Services (Managing Consultant).
- Creditanstalt Bankverein (Senior IT-Organiser).
- Co-author of „Handbuch des modernen Verwaltungsmanagements“.
Responsible for:
- Business models.
- Reorganisation.
- Spend optimisation.
- Cost reduction.
- Benchmarking.
Overview:
International negotiation and communication trainer for lawyers. Founder of the Negotiation Academy Vienna.
- PhD in law
- Postgraduate studies at Harvard Law School and the Harvard Negotiation Project -Full-time negotiation trainer for leading law firms in Europe, Asia, Australia, Middle East and Latin America since 2014.
- Helped more than 4,500 negotiators online and in the field achieve better results – International keynote speaker.
- Seit 2014 Vollzeit Verhandlungstrainerin für führende Kanzleien in Europa, Asien, Australien, Mittlerer Osten und Lateinamerika
- Internationaler Keynote speaker
Responsible for:
- Negotiation Principles for Lawyers.
- Negotiating for women.
- Client communication and appearance.
- Networking for lawyers.
- Coaching of law firm partners and lawyers.
- Keynotes and keynote speeches.
Overview:
More than 15 years of international experience in strategic marketing, business communication, sales and product communication, internal communication, online presentations and training:
- Brand & Communication Consultant.
- Partner of the specialised agency for moving image media, beVideo gmbh.
- BP Austria (Head of Marketing).
- BP Espana (Head of Marketing).
- BP Lubricants (International Business Development & Marketing Programme Manager).
- Castrol Europe (Head of Brand Management).
- Castrol CEE (Strategic Marketing Manager).
Responsible for:
- Videos.
- Multimedia.
- Webcast.
- Webinare & Corporate TV.

Additional staff
Overview:
In order to balance out project highs and heavy workload without additional costs for our clients, we cooperate with freelance team members.
Currently, we provide our clients with four lawyers as well as two English native speakers.