Business Consulting

For The Legal Industry

Law Business is a consulting firm that specializes exclusively in issues regarding the legal industry. We are advising law firms and lawyers since 2004.

For our refrences and client quotes please go to Clients & Quotes.


Alexander Gendlin

Alexander Gendlin



Founder and Managing Partner of the company. Mr Gendlin has been working in the legal sector since 2004 and also has 5 years of experience in the following top companies:

– Wolf Theiss RA (Head Business Development & Marketing).

– DORDA RA (Head Business Development).

– UBS, Zurich (Project Head of Marketing).

– CREDIT SUISSE, Zurich (Head of Marketing within sector).

– PricewaterhouseCoopers, Vienna (Consultant Management Services).

Responsible for:

– Business Development & Sales.

– Coaching of law firm partners and lawyers.

– Digitalization of internal and external law firm processes.

– Law firm Rankings.

– Marketing & Communication.

– PR & Litigation PR.


Gregor Roman Zielinski

Gregor Roman Zielinski



Branch Executive Consultant of the Law Business Branch Bochum in Germany.

Studies of law at Heinrich-Heine-University Düsseldorf and several years of freelance editorial experience:

– Extensive experience as project manager for submissions to directories such as Chambers Global, IFLR or Legal 500.

– Proofreading, revision and authoring of specialised texts, press releases and search engine optimised content.

– Creation of expert articles for business law publications.

Responsible for:

– Law firm rankings & submissions

– PR & Litigation PR

– Texting of marketing and communication texts for the legal sector


Sabine Haiderer

Sabine Haiderer



More than 25 years of experience in law firms in areas such as head of PR & Marketing, head of HR, Facility Management, Administration and Organization.

– CHSH Cerha Hempel Spiegelfeld Hlawati (Organization of various departments, Head of PR & Marketing). p>

– Kunz Schima Wallentin RA GmbH (Head of PR & Marketing, head of HR, Facility Management).

– Business Academy St. Gallen – Degree Business Administration.

– Course HR Management, HR Manager.

Responsible for:

– Support in founding and establishing a law firm.

– Establishing the organization and structure of a law firm.

– Events (internal and external).

– Relocation of a law firm.

– Acquisition / handling of mailings (e.g. sending of publications, Christmas cards etc).


Julien Ambos

Julien Ambos



– More than 10 years of experience as software developer for the implementation of digital solutions and webdevelopment.

– CTO for the development of several digitization tools for law firms and patent law firms.

– Software project manager in a large real estate company.

– Software developer for mplementation of digital solutions.

– Outside the legal industry developer for e.g. Chanel, Hermes, Montblanc, Philips, Signify, Speakyfox.

– Digitalization of internal and external law firm processes.

– Media and web design.

– Social media.


Leopold Plattner

Leopold Plattner



Executive MBA at Stanford Business School, USA; Several management courses in the UK and USA with diploma. Long-term management activities in 10 different countries, such as South Africa, England, Japan, Switzerland, Germany, USA, Hong Kong, France, Belgium and Austria. Of these, the most important were:

– General Honeywell Austria, Vienna.

– Vice President of Honeywell Europe, head of the UK Industry Automation, Brussels.

– President of the Asia Pacific Honeywell region, Hong Kong.

– Executive Vice President Lhoist Minerals, Limelette, Belgium.

– President of the Region Europe, Middle East and Africa – Case Corp., Paris.

– President of the division and agricultural machinery worldwide – Case Corp., Chicago.

– CEO of Central and Eastern Europe Omya Minerals, Oftringen, Switzerland region.

– General Manager Group Gernot Langes Swarovski, Wattens; interim management

– Managing Hirsch Servo Group, Mechanical Engineering, Carinthia; Restructuring / interim management.

– Speaker at numerous management seminars and business events.

– As part of the management activity board in several companies worldwide.

Responsible for:

– Business models.

– Business development.

– Process management.

– Financial Management (Liquidity Forecast).

– Seminars


Günther Jauck

Günther Jauck



More than 20 years of experience as a management consultant / auditor, management of national and international reorganisations, working capital management and cost optimization projects with market leaders in consulting and financial sector:

– Partner and Co-Founder at

– Founder

– KPMG Financial Advisory Services GmbH (Senior Manager).

– PricewaterhouseCoopers (Head of Financial Effectiveness & Segment Leader for Industrial Products).

– IBM Global Services (Managing Consultant).

– Creditanstalt Bankverein (Senior IT-Organiser).

– Co-author of „Handbuch des modernen Verwaltungsmanagements“.

Responsible for:

– Business models.

– Reorganisation.

– Spend optimisation.

– Cost reduction.

– Benchmarking.


Claudia Winkler

Claudia Winkler


Short info:

-International negotiation and communication trainer for lawyers. Founder of the Negotiation Academy Vienna.

-PhD in law

-Postgraduate studies at Harvard Law School and the Harvard Negotiation Project

-Full-time negotiation trainer for leading law firms in Europe, Asia, Australia, Middle East and Latin America since 2014

-Helped more than 4,500 negotiators online and in the field achieve better results

– International keynote speaker

Responsible for:

– Negotiation Principles for Lawyers.

– Negotiating for women.

– Client communication and appearance.

– Networking for lawyers.

– Coaching of law firm partners and lawyers.

– Keynotes and keynote speeches.


Doris Kunschitz

Doris Kunschitz



More than 15 years of international experience in strategic marketing, business communication, sales and product communication, internal communication, online presentations and training:

– Brand & Communication Consultant.

– Partner of the specialised agency for moving image media, beVideo gmbh.

– BP Austria (Head of Marketing).

– BP Espana (Head of Marketing).

– BP Lubricants (International Business Development & Marketing Programme Manager).

– Castrol Europe (Head of Brand Management).

– Castrol CEE (Strategic Marketing Manager).

Responsible for:

– Videos.

– Multimedia.

– Webcast.

– Webinare & Corporate TV.


Additional staff

Additional staff


In order to balance out project highs and heavy workload without additional costs for our clients, we cooperate with freelance team members.

Currently, we provide our clients with four lawyers as well as two English native speakers.


Privacy Policy, Imprint, Liability for content, Copyright, Cookies (Google Analytics)

Privacy Policy, Imprint, Liability for content, Copyright, Cookies (Google Analytics)


Privacy Policy:

The protection of your personal data and your privacy is important to us. Therefore, we inform you here about our handling of your personal data, especially for what purpose we process your personal data, to whom we transmit them and the data protection claims and rights to which you are entitled by law. When we refer to data, we mean your personal data. This is all information that can be used to identify you directly or indirectly as a person.We process your personal data in accordance with the data protection regulations (GDPR and the Data Protection Act (DSG) in the current version). We are available to you for any quesions or revocations under office at

How is your data collected?

~ We collect the data you provide in forms on the website.~ We also use the data to improve our platform, to prevent or detect misuse of our website (for details see “Cookie Policy”).

For what purposes and on what legal basis will your data be processed?

~ Subscription to the newsletterYou can subscribe to one of our e-mail newsletters on our website. In this case, the personal data provided by you when registering for the newsletter will be stored by us and used for sending the selected newsletter and, in the case of your prior express consent, for sending advertisements. We only send our newsletter to the e-mail address you provide us with. You can withdraw your consent to receive the newsletter at any time via the option to unsubscribe provided in the newsletter. 

Who receives your data?

Within our company only those receive your personal data insofar as they need it for processing for the corresponding purposes. In addition, processors (IT service providers, printing services, marketing, etc.) commissioned by us receive your personal data if they require the data to perform their respective services. With regard to passing on data to other third parties, we point out that such passing on only takes place on the basis of a valid legal basis and for purposes determined in advance.

How long will your data be stored

~ We process your personal data for as long as reasonably necessary to achieve the abovementioned purposes, as well as in addition in accordance with the legal obligations for storage and documentation, which result among others from the Austrian Civil Code (ABGB) and the Austrian Business Code (UGB) or for asserting, exercising or defending legal claims. ~ In general, your data will be deleted after processing of the application procedure has been completed, revocation of your consent or your objection to the processing of data, provided that the storage of data is not necessary to fulfil a legal obligation or to assert, exercise or defend legal claims. Further processing will only take place if you have expressly consented to the further use of your data or if we have reserved the right to process the data in excess thereof, which is permitted by law. ~ It is possible that the data may be made anonymous instead of being deleted. In this case, any personal reference will be irretrievably removed, which is why the deletion obligations under data protection law also cease to apply. In this case, no personal reference can be restored.

What rights do you have?

In general, you have the rights to information, correction, deletion, restriction, data portability and objection. In such cases, please contact us.~ Right to information: You can ask us to confirm whether personal data concerning you is processed. If this is the case, you have a right to information about these personal data and the information mentioned in Art. 15 (1) GDPR (such as purposes of the processing, categories of personal data).~ Right of correction: You have the right to request us to correct your inaccurate personal data without undue delay.~ Right of deletion: You have a right of deletion of your personal data in if e.g.(a) the data are no longer necessary for the purposes for which they were collected or otherwise processed; or(b) processed unlawfully; or(c) in the case of processing based on consent by you, this consent is withdrawn.However, the right to cancellation does not apply if the exceptions mentioned in Art. 17 (3) GDPR are applicable, for example if the processing is necessary to fulfil a legal obligation under EU or Austrian law (e.g. statutory duty to preserve records) or to assert, exercise or defend legal claims.~ Restriction of processing: You have a right to restrict processing if (a) the accuracy of your personal data is disputed (for a period of time that enables us to verify the accuracy of the personal data),(b) the processing is unlawful and you refuse to have the personal data deleted and instead request that the use of the personal data by us be restricted;(c) we no longer need the personal data for the purposes of processing, but you do need this data to assert, exercise or defend legal claims, or(d) you have filed an objection to the processing pursuant to Art. 21 (1) GDPR (see below), as long as it is not yet clear whether our legitimate reasons outweigh yours.~ Right of objection: Pursuant to Art. 21 (2) GDPR, you have the right to object to the processing of your personal data, if the processing of personal data (a) is based on protection of our legitimate interests. The data processing by us is omitted if there is a predominant interest in protection on your side. (b) takes place for the purpose of direct marketing. Consent thereto can be withdrawn at any time without giving reasons.~ Right to data portability: You may request that the data you have provided to us be provided to you in a structured, commonly used and machine-readable format, provided that we process such data on the basis of a revocable consent you have given or for the performance of a contract, and that such processing is carried out by means of automated procedures. You have the right to transfer this data to another controller. If technically feasible, you have the right to direct transfer of the data from one controller to another.

Competent Supervisory Authority

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can file a complaint with the supervisory authority. In Austria, the data protection authority is responsible.Austrian Data Protection AuthorityWickenburggasse 81080 ViennaPhone: +43 1 52 152-0E-mail:

Is there an obligation to provide data?

The provision of your personal data is generally voluntary. However, some information is necessary for the proper processing of your application or for sending our newsletter. This information is marked respectively. If you do not provide your personal data, we may not be able to send you our newsletter or process your application properly.

Is my data used for automated individual decision making, including profiling?

We do not use automated individual decision-making according to Art. 22 GDPR.


Law Business Gendlin e.U.

Address: Sieveringerstrasse 65/2/11 A-1190 Wien

Object of the company:

– Business consulting including business organization

– Marketing consulting

VAT number: ATU64378845 (Jurisdiction Vienna)

Company registration number: 314835 v (Member of the Vienna Chamber of Commerce)

(c) Law Business Gendlin e.U.

Liability for content:

The contents of our pages was created with great care. For the correctness, completeness and timeliness of the contents we we assume no liability. As a service provider we are responsible according to § 7 paragraph 1 of TMG for our own contents on these pages under the general laws. According to §§ 8 to 10 TMG we are not obliged as a service provider to monitor transmitted or stored third party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under the general laws remain unaffected. However, a relevant liability is only possible from the date of knowledge of a specific infringement. Upon notification of such violations, we will remove the content immediately.

Liability for links:

Our site contains links to external third party websites over which we have no control. Therefore we can not accept any responsibility for the content of such third party websites. The respective provider or operator of the third party pages is always responsible for the contents of any such linked site. The linked sites were checked at the time of linking for possible violations of law. Illegal content could not be detected on the linked site at the time of linking. A permanent control of the linked pages is unreasonable without concrete evidence of a violation. Upon notification of violations, we will remove such links immediately.


The contents and works on these pages created by the site operator are subject to Austrian copyright law. Duplication, processing, distribution and any kind of exploitation outside the limits of copyright require the written consent of its respective author or creator. Downloads and copies of these pages are only permitted for private, non-commercial use. As far as the content is not created by the website operator, the copyrights of third parties are respected and marked as such. If you still see a copyright infringement, we kindly ask you to inform us immediately. Upon notification of violations, we will remove such content immediately.

Liability for entries by persons on the site:

The persons mentioned on the Website are liable for the accuracy of the information about themselves. In addition, the persons are liable for the publication of customer data on the website especially when specifying references.

Privacy Statement for the use of Cookies (Google Analytics):

This website uses Cookies for Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses Cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the Cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of Cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (Cookies and IP address) by downloading and installing the browser plug-in available under of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit on our websites and are not permanently stored on your end device. Other cookies are stored on your end device until you delete them (permanent cookies). These cookies enable us to recognize your browser on your next visit.By using our websites, you agree to the use of cookies if cookies are accepted according to your browser settings. However, you can change your browser settings so that you are informed about the use of cookies and can allow cookies individually, prohibit the use of cookies in certain cases or generally activate the automatic deletion of cookies when closing the browser. However, disabling cookies may limit the functionality of this website. We use the following cookie to enable the standard functions on our website: PHPSESSID maintains user session status via page requests.


Located in Bochum (D) und Vienna (A)

Quotes Of Our Clients

FRESHFIELDS: “…impressed our equity partners…”

WALDER WYSS: “…sharpened our market positioning…”

SCHÖNHERR: “…entierly new insights…”

BRANDL & TALOS: “… helped to raise our existing Sales and Business Development…”

MÜLLER PARTNER: “… I can explicitly recommend Law Business for the establishment of such business development measures and proving a sales coaching…”

DORDA BRUGGER JORDIS: “…provided us with an ongoing and much more effective sales process….improved our ranking…“

PDGB Société d’Avocats: „…raised my awareness for my business practice and the approach of the clients…“

MEYER-DULHEUER & PARTNER: “… successfully enabled our law firm to be included in the WTR 1000 Ranking (World Trademark Review) for the first time….”

LAW FIRM BETTINA HÖRTNER: “…helped me to get ranked with Chambers on my first attempt…”

MAIER-LAW: “…considerable attention for my law firm in various print media…”

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